As more people from older generations sign up for FB, they talk both more about family, and talk more to family. We see significant increases in all sorts of family related words from 2008 to 2009. While they may appear as small differences in the plot above, "mom", "dad", "son" and "daughter" all at least doubled since the beginning of 2008. Perhaps the most dramatic increase though is in "kids" which went up by a factor of 5! "Family" is up a lot too, with big spikes around all the holidays.

The plot above shows Facebook saturation by ethnic and racial groups. Since 2005, Asian/Pacific Islanders have been much more likely to be on Facebook than Whites, and that has remained so. While Hispanics were once 40 percent as likely as Whites to be on the site, this number has been steadily climbing since early 2007 and currently is at 80 percent. This graph also shows that Black users are now about as likely to be on the site as White users.